Experience — Atrajit Roy

01June 2025 — July 2026Assam, IndiaMost recent

Retail relationship & portfolio management

IDBI Bank

Managed an 80+ client portfolio with ₹4+ Cr in balances, acquiring 50+ new customers and mobilising ₹60+ lakh in FDs through consultative selling and structured relationship reviews.
Drove branch profitability through cross-sell and up-sell across CASA, deposits, and loan products — ₹25+ lakh in incremental revenue — assessing client financials to recommend suitable banking and credit solutions.
Owned end-to-end onboarding — account opening, KYC/AML, and documentation — with full regulatory adherence.
Processed day-to-day transaction banking (NEFT/RTGS, remittances, cheques) and resolved operational queries.

CapabilitiesPortfolio ManagementClient AcquisitionCross-Sell & Up-SellFinancial AnalysisKYC/AMLTransaction Banking

02July 2020 — June 2023India

Strategy, pricing, client relationships and delivery

Foxware — Registered venture

Co-founded and ran a B2B web-services venture serving 40+ clients, owning strategy, pricing, client relationships, and complete delivery from first pitch to final handover.
Registered the business during undergrad, providing affordable websites and online services to small businesses through COVID-19.
Managed the complete client lifecycle — prospecting, pitching, negotiation, and long-term account management.
Ran market analysis to identify viable customer segments and managed creative direction across 25+ projects.
Led a 4-person cross-functional team, taking projects from brief to launch in 3–5 weeks.
Managed editorial operations for the venture’s blog, Thetechpost, using SEO to improve visibility and organic reach.

CapabilitiesStrategyPricingClient LifecycleMarket AnalysisCreative DirectionTeam LeadershipSEO & Editorial

03April 2024 — June 2024India

Visual merchandising and store operations

Furnishka

Built a 45+ concept visual-merchandising playbook across 3 strategic areas to lift in-store brand presence.
Executed 4 customer-engagement accessory lines, coordinating vendors and owning timelines end-to-end.
Conducted in-person competitive analysis to surface market opportunities and consumer insights.
Implemented seasonal promotions under tight deadlines, ensuring timely delivery and strategic placement.

CapabilitiesVisual MerchandisingBrand PositioningVendor ManagementCompetitive AnalysisSeasonal Promotions

04September 2021 — March 2022India

Education-domain editorial

VEPL (GREedge)

Produced and edited specialised education content, holding quality and accuracy across diverse materials.
Contributed to VEPL’s in-house dictionary project, supporting content organisation and editorial processes.

CapabilitiesEditorialContent ProductionQuality Assurance

Four roles, one
through-line.